• Dnepropetrovsk;
• Donetsk;
• Odessa;
• Kiev;
• Kharkov;
• Lvov;
• Mariupol;
• Nikolayev;
• Zaporozhye.

«Formula of Success» specializes in:

• sales promotion & event promotion;
• event promotion at exhibitions;
• corporate events;
• inaugurations;
• event management;
• city-wide events (festivals, promo and PR-events);
• creation and coverage of informative occasions — PR-events;
• press-conferences;
• complex publicity campaigns.

Our clients (direct and indirect):

CASE Study #1

1. Low-cost set of sales-stimulating BTL-actions for alcoholic beverages produced by ARTEMIDA™ conducted in November—December 2003.
   
   Among the goals set by our client were:
1. introductory and sales-stimulating actions at the launch of a new low alcohol beverage line “Sexy & Crazy”;
2. pre-Christmas (New Year’s) period sales-stimulating actions for line of “ARTEMIDA” vodkas;
3. launch of a new liqueurs at a corporate anniversary celebration event for partners and dealers.
   
   
2. The promotion was run in four stages:
1. “Golden Shelf” competition among salesmen in city stores with award ceremony a day before the New Year;
2. sales-promo action for “ARTEMIDA” vodkas in Odessa stores;
3. “Sexy & Crazy Nights” — promo-parties at the popular Odessa night clubs;
4. corporate anniversary celebration ceremony for partners and dealers of “ARTEMIDA”.


3. “Golden Shelf” competition among salesmen The competition run in many stores at the same time. Quality of “ARTEMIDA” products shelf-placement and merchandising was evaluated for each salesperson who participated in competition. Competition finished with a new years mini-party and an awards ceremony. At the party every salesperson could sample ARTEMIDA” products they have successfully promoted during previous month. Winners received prizes from ARTEMIDA™: a microwave oven, mobile phones and electric kettles.
   
   
4. Sales-promo action for “ARTEMIDA” vodkas «Formula of Success» promoters —pretty girls dressed as policemen with striped baton branded with “ARTEMIDA” logotype in hand— were „conducting“ customer traffic by the shelves with “ARTEMIDA” vodkas in the supermarkets of Odessa. They gave out joking fines to supermarket’s customers for exceeding speed while passing by the “ARTEMIDA” shelves. Everyone who bought “ARTEMIDA” at the moment received form a pretty police girl an “Antipolicai” — a candy, that kills bad breath after consumption of alcoholic beverages. Out of 100 contacts made by our promoters 97 resulted in sales — that was a great result.
   
   
5. “Sexy & Crazy Nights” Odessa is a clubbing city and promotion in popular night clubs reached the target audience of “Sexy & Crazy” low alcohol drinks. Party series started at the forefather of all elite Odessa night clubs — “Vecherniaya Odessa” (Night Odessa). Sampling was conducted at the clubs’ entrance as well as inside selected night clubs. The show-program was built around “Sexy & Crazy”: there were cognitive quizzes about the drink and competitions conducted by M.C. where participants had to guess which of the tasted drinks was “Sexy” — lady’s line and which was “Crazy” — men’s line. Flamboyant barmen-show and performance by stylish saxophonist and DJ duo called V.I.P. project” concluded the party night.
   
   
6. New Years event for partners and dealers The final chord of the campaign was the pre-New Years night at the restaurant “Grand Europe” located in the prestigious Odessa marine passenger terminal. All strategic partners and dealers of ARTEMIDA™ were invited to attend the 14th anniversary celebration. Event program was targeted to unfold before the audience the rich history of ARTEMIDA™ production line dated back to 1896 when by the Tsar’s royal decree was build the distillery, that a century later brought ARTEMIDA to modern life. The production process story revealed many amazing surprises presented by the master of ceremonies in the light of ancient Greek tale about goddess Artemis. First toast was proposed after a fakir having tasted “ARTEMIDA”s vodka right from the bottle has let out a puff of fire into the air. Fiery barmen-show by the best Odessa’s bartenders, team-building competitions and all performances were interconnected with the ARTEMIDA™ beverage line. The new line of liqueurs “Amore” was presented by a saxophone player who proposed a toast to all women and drunk the liqueur right from the gilded saxophone bell. There was much more: a “statue to the goddess Artemis” was built by the invitees, endless sincere guest toasts to prosperity. The night ended with a fireworks right above the night sea.

CASE Study #2

1. PR-event around trailer of the German radiators, towel dryers and shower cabins manufacturer arrival to Odessa.
   
   Among the goals set by our client were:
1. Create a public event around the exhibition trailer, allowing inside the trailer —worth 1 000 000 EUR— only experts.
2. Produce a publicity campaign to attract Odessa families —the target group of KERMI™ products— to the event.
3. The event must focus on KERMI™ products, their fashionable look and style that fits most demanding interior design projects.
   
   
2. “Two days from a life of KERMI” on the Duke’s Square
   
   
   • The event was positioned and presented to public as a gift from a leading German manufacturer to Odessa citizens on the Independence Day of Ukraine. First day was planned as an Independence celebration day and the second — all family’s festival.
     
     
   • Two weeks before the event most popular radio stations in Odessa announced beginning of the family competition. At the first stage every family willing to compete at “Two days from a life of KERMI” family celebration had to send in their short poems about how the heat of KERMI radiators will warm up their hands and souls in the winter that’s just around the corner. Best family “poets” would compete against each other on stage for a prize — a set of KERMI™ radiators for their home.
     
     
   • One week before the event a radio game was setup to choose 30 candidates to compete on stage for a final prize — an elite shower cabin from KERMI™.
     
     
   • Event was also announced on TV as well as via posters and flyers.
     
     
   • Our team’s goal was to put public eyes inside the trailer, since not everyone could visit the exhibition inside the trailer in person. «Formula of Success» invited a team of extremely demanded stylists “Image Fashion Lab 969” from Kiev to transform images of KERMI™ products, contrasting images of coldness, warmth and style into live characters.
     
     “Formula of Success” and “Image fashion Lab” teams
     inside the KERMI™ trailer.
     
     
   • A concert stage was setup just in front of the branded with images of KERMI™ products side of the trailer in such way, that the photographic images of the products became the background for the whole event.
     
     
   • “Image Fashion Lab 969” team fist created drawings of the future KERMI fashion characters, sketches were approved by our client. Stylists created not only costumes and outfits for models, but also for three MCs that were going to run KERMI oriented competitions at the branded stands in different places around the stage.
     
     
   • The preparation process for the fashion show took place right in the heart of the exhibition trailer. Stylists were creating complex body-makeup, hairstyles and dressing the models over 6 hours. Everything that was happening inside the trailer was filmed and transmitted to the big screen installed besides the stage, so that everyone could follow the process with their own eyes.
     
     
   • On stage meanwhile an entertainment program filled with competitions and cognitive quizzes about KERMI™ was taking place. Performances by Odessa’s favorite musicians, dancers and other artists concluded with an extraordinary fashion show of characters based on images and spirit of KERMI™ product line.
     
     
   • Second day program consisted of family oriented entertainment, family competitions and resolved into a performance by Ukrainian star violin player and singer Assia Akhat.
     
     
   • Surprisingly enough after the end of the event the audience of many thousands kept on dancing even to the background music that usually announces the closing of any event or a disco.